You want to show your visitors that you have quality content and know what you are talking about. You want to have repeated contact with them, to build up trust so that they are more willing to buy your product. This is what a squeeze page is for.
Setting up a squeeze page can be pretty easy, you do not need some kind of squeeze page generator to get you going. It can all be done by you with just a little effort. However there are important tips you have to remember when working on your squeeze page. This page represents your business so you need to make sure your visitors like it.
- Add a strong headline. Having a powerful headline on your squeeze page can help drive your visitors where you want them to go, which is opting into your email list. A good headline should try to do one of three things, make them curios about your product, make them fearful, or ask a question. It should also give a little information on what exactly your freebie offer is.
- Bullet points. Something you wont get from a squeeze page generator are bullet points. Bullet points should give your visitors very short and concise information on your product, freebie offer, and other things within your niche. You want to show them you know what you are talking about. However make sure you do not give too much information otherwise they will not need to join your email list.
- Video. While this is entirely optional it can be very beneficial to include a video on your squeeze page. A video should just be short and provide further information on your freebie offer and product. Try to include your bullet points in this to emphasize that information.
There are also some things you should avoid doing on your squeeze page as well.
- Do not put ads. Ads are nothing more then distractions. Your squeeze page exists for the sole purpose of driving people towards opting into your email list. By putting ads and other links on your squeeze page, you are just distracting your visitors and decreasing the chance that they will join your email list.
- Do not bombard them with sales pitches either. When they opt into your email list you may feel the urge to try your hardest to make a sale, avoid this. Instead keep providing them with quality content, when they trust you and your knowledge they will buy your product.
When you realize how simple and easy it is to set up a squeeze page, you realize you do not need any special squeeze page generator or anything. As long as you follow these tips you can set up a great squeeze page to help entice your visitors into joining your email list.