Credibility matters. Your website is the only connection your prospects have to you. They don’t know if you are trustworthy. They don’t know if you know what you’re talking about. Yet, when you can establish that you’re a credible company and resource, then you’re golden. Why? Because people buy from companies they trust. They recommend them to others. They become loyal customers and visitors.
Here are ten ways to improve your website credibility:
1 Facts and data – Demonstrate your credibility by backing up the claims you make with hard evidence. Cite statistics and data that support your statements.
2 Let your customers do the talking – Testimonials, reviews and endorsements go a long way toward convincing others of your credibility. In addition to strategically placing testimonials, reviews and endorsements on your landing page, consider creating a separate page, too. That way, visitors can click on the ‘testimonials’ page and read all the wonderful things people have to say about you.
3 Simple navigation – If a website is confusing to navigate we tend not to trust the source. However, if your website is streamlined and designed to enhance the visitor’s experience, then prospects can tell you’ve put them first.
4 Clean look – Have you ever landed on a web page that was so cluttered you didn’t know which way to turn? These pages are often littered with advertisements. It seems the only goal is to get you to click on something so they can earn a nickel in PPC revenue. Make sure your website doesn’t give off this vibe, even if your primary source of income is PPC. There are better ways to earn the trust of your prospects and thus earn a click.
5 Quality information – One of the best ways to earn a reputation for credibility is to consistently provide quality content. Share information that matters to your prospects and visitors. Show them why they can trust you. Be a source of information.
6 Quality companies – Represent or endorse companies that make you proud. Whether it’s an affiliate relationship, a partnership or you’re simply trying to provide a benefit, make sure you’re sending customers and prospects to websites and companies that you respect.
7 Organizations and affiliations – Join organizations that have earned credibility and respect. For example, become a member of the Chamber of Commerce. Join DMA if you’re a marketer. When visitors see logos and know you’re a member of a reputable organization, you earn credibility.
8 Win awards – Awards provide instant credibility. Find awards in your industry to apply for and make sure to post any wins and logos on your website.
9 Contact information – Make sure that your contact information is easy to find. In fact, consider placing it in the footer of every web page. Then also create a separate contact information page. IF a prospect or visitor cannot contact you, they’ll wonder why you’re hiding.
Finally, make it easy for visitors to find the answers to their questions. Provide a FAQ page and a contact form or customer service system. When you’re completely transparent and up-front about your business, you earn credibility.
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